Sharing a very personal story and important mission with you all!

The Power of Vernacular Education: A Village Boy’s Journey to Global Impact.

Fri May 2, 2025

I was born in a small village in Uttar Pradesh, India—a place with fewer than 10,000 people. Life was simple, and access to education was through one tiny school. Around the age of 10, my parents moved to a nearby Tier 3 city in the same state. For me, it felt like a leap into the unknown.

In the new city, I joined a school where the only medium of instruction was Hindi. So, I studied in Hindi—through all of school, right up to Grade 12. This vernacular foundation did not stop me from dreaming big. After school, I secured admission at one of India’s very prestigious engineering institutes—IIT Roorkee. I chose it because it was close to my city. As a small-town boy, the idea of going all the way to more reputed IIT Kharagpur felt overwhelming at that time.

The initial two years at IIT were a struggle. I was catching up—not just with engineering concepts, but with the unfamiliar English language. Slowly but steadily, the language was not a barrier.

Like many ambitious young Indians of my time, I once dreamt of joining the Indian Civil Services — the pinnacle of public service. I got through to the interview stage twice but did not finally make it. I moved on and pursued an MBA from IIM Mumbai, which eventually led me to the world of business consulting, IT consulting & my own E-Tech start up. This work initially took me to few cities of India, and then across the globe to over 40 countries.

Despite all this travel, one observation remained with me: The majority of people in the world — more than 85%—do not speak English as their first language. Whether in India, Asia, or even parts of Europe, people connect and learn best in their own languages. Yet, the language of learning and opportunity is mostly English.

This insight shaped the next chapter of my life.

After 25 years of working in large global MNCs like Oracle , I launched a purpose driven bootstrapped Math2Shine edtech initiative. The vision was simple but bold:
Education must be in the vernacular—any language, any place. Quality education should not be a privilege reserved for those fluent in English. It should reach every child, in every village, in their own language.

Results must be transparent shown by data and analytics. Just like the dashboards and metrics I once built for corporate clients, our education system must show outcomes clearly—with data, with transparency, with impact.

This led to the birth of Math2Shine —an edtech platform built on vernacular education and measurable outcomes. And as the product evolved from Vedic Math to the Regular Math and Olympiad, so did our business model. I leaned into a principle had seen working “create revenue, share revenue.”

We allowed entrepreneurs in other countries to develop and run their own business using Math2Shine. This model is based on a valuable lesson: decentralization works. Big businesses grow faster when they empower other players who are closer to the customer.
I saw the model working in companies like Oracle, Microsoft, or SAP — the idea is always the same: Develop Partners, Enable Partners, Trust your Partners, Empower your partners & Localize. This is what we love to do at Math2Shine too.

We now have a proven model and a small partner network. We are still small and we have translated content into Hindi, Sinhalese, Spanish etc using AI and partner reviewed human translations. Our partners develop their business using Math2Shine and drive grassroots-level impact.

Now, we are scaling. From my base in Singapore, I am calling out to the world :

If you are passionate about Math in your local language — whether it's Hindi, Marathi, Vietnamese, Thai, Bahasa Indonesia, French, German, English or any other — I would love to connect. We would translate everything in your language. We are looking for partners who believe that language should never be a barrier to learning, and every child deserves to shine. Please contact me directly on Linkedin or email me at lokesh.tayal@math2shine.com